LOGO | CORPORATE BRANDING | SIGNAGE | COLLATERAL
Working in tandem with the management team, we created the Lake Region logo and corporate branding.
The logo reflects the interconnection of the heart and fluid movement and energy of the company.
LOGO | CORPORATE BRANDING | SIGNAGE | WEBSITE
Playing off of the playful colors and chair pattern from the terrace of the University of Madison, where the owners went to collage and spent much of their time, we created a logo with vibrant colors and memorable design.
You will see the logo on signage throughout the Twin Cities.
GRAPHIC STANDARDS | COLLATERAL | ANNUAL REPORT
As one our our long-standing clients, we work on collateral, special events, program logo design, and the Annual report, both in print and online versions.
REBRAND | GRAPHIC STANDARDS | COLLATERAL
Working with a long-standing logo in the industry, we revised the font and color to reflect a current images with strength and a firm foundation.
A Graphic Standards Guide was then created for the internal marketing team, and Liz J created collateral pieces as templates for the team and staff to follow.
COMPANY NAMING | LOGO | CORPORATE BRANDING | SIGNAGE | COLLATERAL
From beginning to end, Liz J worked with the leadership and marking team for naming and corporate branding.
Based on Synergy, Innovation, and Vision — Synovis was born.
Our process includes a Discovery Phase to learn about the company goals, mission and purpose. Options are presented. Refinements are made based on feedback, all leading to a final design and implementation.
REBRAND | GRAPHIC STANDARDS
We were brought in to assist in taking an existing brand and presenting new and fresh ways to market and design their collateral, including graphic design elements, typography, color palette, logo requirements, and look and feel of imagery.
After working with the marketing team, and approval of management, we created the Graphic Standards Guide for the internal marketing team and staff to follow.
